SEO and PPC Specialist

 

SEO and PPC Specialist: Roles, Skills, and Importance

It is commonly known that SEO and PPC specialist is a person who have got skills to drive conversions from organic and paid marketing skills. The fact is - a person can do such job successfully with only creativity. It is a game of targeting users with a bunch of key phrases that users are searching for their required services.

What are the services of SEO and PPC Specialist?

I am an SEO and PPC specialist, I can target you relevant users according to your business. First thing first, I will drive targeted users to your website with a bunch of key phrases when visitor lands on your website they will likely to see the stuff they are looking for and from their I will use CTA to convert them, for me it is as simple as turning clicks into conversion with a creativity.

Key Responsibilities

• Keyword Research: high value key phrases for both organic and paid marketing.
• SEO Audits: listing and correcting technical issues in your website for a better health.
• On-Page SEO: balanced on-page that improves organic rankings for conversions.
• Off-Page SEO: only quality do-follow link-building that improves domain authority and search visibility.
• PPC Campaign Setup: campaigns specially tailored to your business needs.
• Ad Optimization: an on-going process to keep up your ad strength.
• Budget Management: paid campaigns with less spending and more business, instantly.
• Analytics & Reporting: proper reporting which can be viewed anytime with insights.

Essential Skills of an SEO & PPC Specialist

• Data driven approach for Google Analytics, Google Search Console, and Google Ads.
• Deep understanding for search engine algorithms and ranking factors.
• Tailored strategies, audience targeting, and re-marketing or re-targeting.
• Technical SEO knowledge including site speed, schema markup and mobile optimization.
• Proficient in using tools like SEMrush, Ahrefs, Moz, Screaming Frog etc.
• A mindset for data interpretation and strong observations with decision-making.

Why Businesses Need an SEO and PPC Specialist

• Balanced Growth: organic visibility that stay in top 3 positions, and drives instant traffic with PPC.
• Cost Efficiency: drive fast results with PPC and improves SEO to reduce dependencies on paid efforts.
• Competitive Edge: keep an special eye on competitors and stay ahead with creativity.
• Measurable Results: keep track of every action with reporting for clicks, sales and other activities on a website.

Conclusion

SEO and PPC specialist act as a growth partner for your business. He actually understand the digital marketing needs, gives you a clear picture throughout the process so you will never feel being in dark. With the SEO and PPC skills you will be ensured that your website doesn’t just rank but it stay higher to generate leads and sustainable revenue.